The external aesthetic of your store plays a huge role in attracting customers.

When considering what makes your store appealing, your store’s door may not be the first thing that comes to mind, but it’s a more important factor than you realise.

For instance, your door takes up a large part of your storefront and therefore plays an influential role in the overall presentation of your business.

Let’s take a look at how upgrading your storefront doors can increase the appeal of your premises this holiday season.

Optimise Entryway Appeal

The entrance of your store is more than the literal means your customers enter your business. It is part of the first impression your business makes on everyone in the shopping centre.

Consider investing in durable, high-quality commercial doors from Steel-Line to boost your storefront appeal. Our range of options, including Aluminium Roller Shutters and SC Folding Doors, are designed to provide a welcoming aesthetic and practical functionality. With the ability to easily open and close these doors, you’ll have a door that is easy to use, reliable and aesthetically pleasing.


Better protection against the elements

The great outdoors is only great when it stays outdoors.

Australian summers are famous for their scorching heat and blue skies, but we all know that a tropical storm is often just around the corner. Vermin is also an issue, even in shopping centres. No store wants to have to deal with mice and rats, and a well-designed screen or roller door is an excellent solution to this problem.

Any unwanted element, from moisture to dust, to a variety of wildlife, are all things a roller shutter or folding door can help keep out to ensure your store looks as good as you left it.


Find an aesthetic that suits your store

How your business looks makes an impression on potential customers, even when you’re not physically there.

First impressions are vital in the retail world, and who’s to say a customer’s first look at your store might not be after-hours?

While most people won’t buy a dress purely because the store has a nice-looking aluminium roller shutter, choosing a door that suits the look of the rest of the store helps create a professional, trustworthy image for your customers.

Whether you run a cafe or sell decor for the house, people like to feel the store cares about themselves and their clientele. We have a wide range of doors available that are both functional, reliable and aesthetically pleasing.


Train Your Team

Your staff play an essential role in the appeal of your store and before the Christmas rush begins, it may be worth offering training to new staff and refreshing those who’ve been there for a while. No matter how great your products are, customers are less likely to make a purchase if they don’t enjoy the company of the staff. Teaching staff how to manage a busy store and address customers’ concerns will go a long way to increasing your store’s appeal.

If you’re the owner of a store, there’s a good chance you won’t be there all the time and will be leaving responsibility to your staff. It’s important to have an opening and closing procedure for your store that all your staff understand. Our doors are designed to be reliable and easy to use, making them simple for any manager or team member to be able to lock up with confidence.

Aluminium Roller Shutters for Your Store

Aluminium roller shutters from Steel-Line offer several advantages. These shutters are not only visually appealing but also highly functional. Their interlocking aluminium slats with an integrated bottom rail provide a sturdy barrier against impact and unwanted openings. The option for full or part perforation makes them even more valuable, allowing visibility from both inside and outside the store while maintaining a protective barrier for your storefront.

Here are the styles available in our aluminium roller shutters range.


SC Clearview Shutters

These shutters are designed to allow passersby to look into your store without compromising on strength, workmanship or functionality. Great for displaying your merchandise after hours, stores often use this as a way to promote their wares while still providing protection while the store is shut.

SC2 Aluminium Roller Shutter

SC2 Aluminium Roller Shutter

Whether you’re in retail, hospitality, tourism services or another industry, this is a door design that provides exceptional strength.

SC3 Aluminium Roller Shutter

SC3 Aluminium Roller Shutter

Ideal for a retail storefront, this ultra-strong roller shutter is designed to suit a height of up to 4 metres and a width of 10 m. This is a stylish yet practical way to close up any business in a shopping centre.

SC35 Mini Aluminium Roller Shutter

SC35 Mini Aluminium Roller Shutter

These are smaller roller shutter doors used for fire hoses, countertops, shelving, doorways, bars and other smaller areas.

Aluminium roller shutters are designed to be trouble-free, ensuring that your staff can efficiently open and close them as needed. Their stylish appearance can enhance your store’s overall aesthetic, making them a simple and practical choice without sacrificing your shop’s visual appeal.

Another Solution for Your Shop: Folding Doors

Folding doors, such as the SC Folding Door from Steel-Line, serve your store in both a practical and stylistic means during the holiday rush. These doors are designed with user-friendliness in mind. They offer efficient ventilation, easy opening and closing, and the flexibility to meet various access requirements. Available with a range of panel infills, these doors provide functional support for your store and create an appealing visual appearance for your store.

Folding doors are designed to travel on rollers suspended from an overhead track, ensuring smooth and reliable operation. Their versatility in applications makes them a valuable addition to your store’s equipment, allowing you to manage foot traffic while maintaining a reliable means of enclosing your shopping environment.

By considering the installation of Aluminium Roller Shutters and Folding Doors, you can significantly enhance your store’s appeal and safety, making it a safe and welcoming place for holiday shoppers. These specialised door solutions by Steel-Line are designed to meet your specific needs and contribute to the success of your business during the festive season.


Your entryway can boost your store appeal during the Festive Season

The holiday shopping season can be a lucrative time for retailers, but it is also a competitive time for businesses.

Investing in high-quality entryway solutions serves a range of functional and aesthetic benefits for your business. Steel-Line is here to provide you with the best commercial doors to help protect your business while helping it look its best.

We operate in Brisbane, Melbourne, Sydney, Adelaide, Perth and all around Australia. Your store’s safety and appeal should be a top priority; these measures will help you achieve that.

Get in touch with the experienced team at Steel-Line today to discuss your next storefront door purchase!


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